CARBE DIEM
Carbe Diem Pasta Sampling Campaign
Q2 2025 Campaign Recap Report
March 1, 2025 - June 30, 2025
9
Venues Participated
7,838
Products Distributed
41,008
Total Reach
9.1
Likelihood to Distribute
Campaign Photos
Omnichannel Performance
Social & Digital Reach
41,008
Total impressions across channels
Email Campaign
46.11%
Click-through rate (18,909 clicks)
Emails Sent
41,008
2.70% open rate (1,108 opens)
Facebook Activity
4
Posts published
Instagram Activity
3
Posts published
On-Site Signage
6
Signs posted at venues
Social Media Content
Instagram and Facebook posts from the campaign
Brand Logo Placements
Other Social Platforms
Partner Satisfaction Ratings
Likelihood to Distribute Again
9.1/10
63% rated 10/10, 25% rated 7/10, 13% rated 9/10
Geographic Distribution
Audience Demographics
Gender Distribution
Age Distribution
Education Level
Household Income
Race & Ethnicity
Top Performing Retailers
Product Feedback & Insights
What People Loved
- Positive shopper interest in samples (excitement, curiosity)
- Appeal of product aesthetics and display quality
- Interest in product ingredients and nutritional facts
- Preference for ready-to-eat and convenient product options
- Attraction to branding and ingredient highlighting
Areas for Improvement
- Improve signage size and placement (larger QR code, earlier distribution)
- Provide clearer instructions on product preparation (microwaveable vs boil-only)
- Supply larger sample packets for multiple tastings
- Coordinate product and signage delivery earlier to allow better promotion
- Add more signage for photo opportunities during events
Testimonials from Venues
"Many of our shoppers shared that it was their first time seeing this product. They were excited to receive a sample and looked forward to trying it at home."
"Members were attracted to the branding and pleasantly surprised to be receiving samples of pasta."
"We cooked about 20 sample packets and provided tasting at our pre-race party. We handed out packets at the race and everyone was very excited about both tasting and taking home Carbe Diem!"
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![Campaign Photo]()