Sample at FitLab with Recess
Reach 13.5K++ members across 30 FitLab locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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Trusted by Leading Brands
FitLab Sampling in Action
See how brands are reaching consumers at FitLab locations.
Reach Consumers Where They Train
FitLab locations deliver engaged members in premium, brand-safe environments.
Audience
Reach members during . FitLab's 13.5K++ members are —making them ideal for brands in .
Premium Brand Environment
FitLab is a trusted destination for members. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Retailer Shopper Targeting
Target FitLab locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with FitLab locations most likely to drive sales at your target stores.
Turnkey at Scale
Activate 30 FitLab locations with a single campaign. We handle fulfillment, coordination with FitLab teams, and execution—you just approve and ship product.
Omnichannel Amplification
Every activation includes digital touchpoints through FitLab's member communications—email, app notifications, and social. Extend your reach beyond the fitness studio walls.
Measurable Retail Impact
Attribute FitLab sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
How It Works
Launch your first sampling campaign in days, not months.
Target FitLab Locations
Use geo-targeting and retailer data to identify which FitLab locations have the highest concentration of your target shoppers.
Launch Your Campaign
We coordinate directly with FitLab HQ and local teams. Products ship to your selected locations, and FitLab staff execute the activation.
Measure Retail Impact
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how FitLab sampling drives revenue.
What Brands Are Saying
Real feedback from brands that have activated at FitLab locations
What impressed me most was how seamlessly the brand team integrated into our space without disrupting our normal operations. Our gym community appreciated the free samples, and honestly, it gave us great content for our social media that week. The partnership felt mutually beneficial.
We've done a few activations now and they consistently drive engagement with our regulars. Members talk about trying new products here before anywhere else, which makes them feel like part of an exclusive community. It's also nice to have the venue rental revenue offset our operating costs on slower afternoons.
The activation we hosted brought in so much buzz—our members were excited to try new products and it gave us a legitimate reason to extend class hours that day. We ended up with three new recurring clients who came in for the sampling event and decided to sign up for our introductory packages.