Check out our top brand campaigns of 2023 in Recess Wrapped!

The leading product sampling platform for CPG brands

Whether you're launching a new product, expanding into a new market, or have short coded products to offload, Recess has 15,000+ sampling opportunities that are filterable by shopper traits, retailer data, and geo location.

Hyper-targeted sampling means you spend money on people who shop at your retailers, with lifestyle traits and demographics you’re looking for.

Signup for a platform demo to see what data-driven sampling can do.

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Bob's Red Mill
Albanese Confectionery
Waterloo
GT's Kombucha
Pressed
Sierra Nevada Brewing Co.
Clif Bar
Liquid IV
KIND
Urban Decay Cosmetics
SC Johnson
The Kraft Heinz Company
Church & Dwight Co., Inc.
Mondelēz
Anheuser-Busch
Milk Bar
Redbull
La Croix
Bob's Red Mill
Albanese Confectionery
Waterloo
GT's Kombucha
Pressed
Sierra Nevada Brewing Co.
Clif Bar
Liquid IV
KIND
Urban Decay Cosmetics
SC Johnson
The Kraft Heinz Company
Church & Dwight Co., Inc.
Mondelēz
Anheuser-Busch
Milk Bar
Redbull
La Croix

Go beyond traditional in-person sampling

College

Energy drink sees 1 in 3 samplers convert to purchasers

An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.

1 in 3

purchased the product after sampling

66%

consumers were new to the brand

50%

of consumers are likely to purchase in the next 90 days

General

Water brand sees 1 in 4 samplers convert to purchasers

A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more. 

1 in 4

Purchased the product after sampling

50%

of consumers are likely to purchase in the next 90 days

196%

increase in brand awareness in target markets

Fitness

Fruit bar sees 338% increase in purchase intent after sampling

A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.

66%

of consumers immediately tried the product

68%

of consumers were new to the brand

338%

increase in purchase intent after sampling

College

Snack brand sees 22% sales lift on GoPuff

A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.

22%

increase in sales on GoPuff

56%

email open rate on post-sampling coupons

13

total events across 4 days

Fitness

Kombucha brand sees 109% increase in purchase intent after sampling

A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.

81%

of consumers were new to the brand

109%

increase in purchase intent after trial

56%

consumers immediately tried the product

The all-in-one sampling solution

PLATFORM

Technology and services – for one fee

It’s easy to find creative sampling and brand partnership opportunities in our platform, but we know you don’t actually need to spend time doing the work. That’s why we have managed services team to be your sampling strategist, campaign executor, and reporting guru–all part of your platform cost.

OUTCOMES

Reporting that actually maps to your brand KPIs

Your KPIs look different for whatever your sampling goals are - so your reports should also look different. We have customized reporting for CPG marketers that looks at purchase intent, brand awareness, product rating, post-purchase conversion, brand affinity, social media metrics, and more.

PARTNERS

Creative brand campaigns within top communities

You get access to communities that look like your ideal buyers, by co-marketing with top partner brands like Equinox, WeWork, and more. Transparent pricing structure allows brands to find creative, cost-effective ways to draft off the trust of partner communities in over 100 partnership categories.

TOOLS

Brand measurement tools and strategies at your fingertips

No reinventing the wheel to figure out how to measure brand effectiveness in sampling campaigns. We partner with top brand measurement tools like Keen, Gravy, and more to get you what you need for consumer insights, market research, and more. We’ve done this before, know what works, and can get you results.

Recess is every marketer’s dream

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For

product launches

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Brand activation campaigns to drive product trials, promotions, and purchase.
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For

shopper marketing

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Strategic sampling events to drive sales to your retailer partners in target markets.
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For

brand awareness

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High ROI sampling to increase brand awareness and affinity–leading to sales.
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For

expiring products

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Last-minute sampling events that gets products to your target consumers.