Trial, built like a media channel.
Recess is the experiential media network that drives product trial, household penetration, and retail growth. We connect CPG brands with targeted consumers across 10,000+ venues nationwide, then close the loop with store-level sales measurement.
The middle of the funnel is stuck in the past.
Awareness and conversion went digital, targeted, and measurable. Trial and consideration did not. In-store demos and experiential events still lack targeting, scale, and any real tie to sales. Recess changes that, turning gyms, campuses, offices, and community events into targeted, measurable media placements that drive product trial and retail growth.
Snack brand sees 22% sales lift on GoPuff
A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.
22%
increase in sales on GoPuff
56%
email open rate on post-sampling coupons
13
total events across 4 days
Fruit bar sees 338% increase in purchase intent after sampling
A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.
66%
of consumers immediately tried the product
68%
of consumers were new to the brand
338%
increase in purchase intent after sampling
Laundry brand sees 70% conversions via fitness sampling
A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.
24.2%
of consumers were new to brand
69.9%
of consumers have purchased the product since receiving the sample
86%
likely to purchase the product in the next 90 days
Supplement brand sees 1 in 4 samplers convert to purchasers
Emerging supplement brand launches new brain and mood supplements to gym goers and college students nationwide, during Finals Week.
1 in 4
consumers purchased after trial
62%
consumers were new-to-the-brand
85%
of consumers immediately tried the product
Kombucha brand sees 109% increase in purchase intent after sampling
A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.
81%
of consumers were new to the brand
109%
increase in purchase intent after trial
56%
consumers immediately tried the product
Energy drink sees 1 in 3 samplers convert to purchasers
An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.
1 in 3
purchased the product after sampling
66%
consumers were new to the brand
50%
of consumers are likely to purchase in the next 90 days
Sampling + BOGO mobile coupons drive strong redemption
A leading CPG brand launches new air freshener products, and distributes samples and promo cards at drive-in movie theaters nationwide.
2369
Walmart mobile app sign-ups
589
BOGO coupon redemptions at Walmart
24.86%
Sample-to-purchase conversion rate
Water brand sees 1 in 4 samplers convert to purchasers
A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.
1 in 4
Purchased the product after sampling
50%
of consumers are likely to purchase in the next 90 days
196%
increase in brand awareness in target markets
Real campaigns. Real retail sales lift.
Every campaign is targeted to your audience and your retailer's shoppers, then measured against store-level sales data through a third-party test versus control study. You see incremental sales, lift, and iROAS, the same way you measure media.
An expansive network of trusted partner communities
Recess connects brands to targeted consumers across 10,000+ venues where people live, move, and gather: fitness studios, campuses, offices, residential communities, and community events, spanning 35+ community types in all 50 states.
A dedicated team, end to end.
Your dedicated Recess team handles strategy, execution, and reporting, then extends every campaign with omnichannel amplification: community social content, email, on-site signage, and retailer CTAs that drive trips and sales back to retail.
