Check out our top brand campaigns of 2023 in Recess Wrapped!

Sampling that’s turnkey, scalable, and measurable.

Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience.

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Bob's Red Mill
Albanese Confectionery
Waterloo
GT's Kombucha
Pressed
Sierra Nevada Brewing Co.
Clif Bar
Liquid IV
KIND
Urban Decay Cosmetics
SC Johnson
The Kraft Heinz Company
Church & Dwight Co., Inc.
Mondelēz
Anheuser-Busch
Milk Bar
Redbull
La Croix
Bob's Red Mill
Albanese Confectionery
Waterloo
GT's Kombucha
Pressed
Sierra Nevada Brewing Co.
Clif Bar
Liquid IV
KIND
Urban Decay Cosmetics
SC Johnson
The Kraft Heinz Company
Church & Dwight Co., Inc.
Mondelēz
Anheuser-Busch
Milk Bar
Redbull
La Croix

Go beyond traditional in-person sampling

College

Energy drink sees 1 in 3 samplers convert to purchasers

An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.

1 in 3

purchased the product after sampling

66%

consumers were new to the brand

50%

of consumers are likely to purchase in the next 90 days

General

Water brand sees 1 in 4 samplers convert to purchasers

A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more. 

1 in 4

Purchased the product after sampling

50%

of consumers are likely to purchase in the next 90 days

196%

increase in brand awareness in target markets

Fitness

Fruit bar sees 338% increase in purchase intent after sampling

A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.

66%

of consumers immediately tried the product

68%

of consumers were new to the brand

338%

increase in purchase intent after sampling

College

Snack brand sees 22% sales lift on GoPuff

A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.

22%

increase in sales on GoPuff

56%

email open rate on post-sampling coupons

13

total events across 4 days

Fitness

Kombucha brand sees 109% increase in purchase intent after sampling

A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.

81%

of consumers were new to the brand

109%

increase in purchase intent after trial

56%

consumers immediately tried the product

SOFTWARE

Innovative platform technology

The Recess Platform features proprietary geo-targeting and retailer-targeting technology, advanced audience filters, and workflow & contracting tools that allow brands to scale sampling and brand activation efforts in target markets, in days.

PARTNER NETWORK

Expansive network of trusted partner communities

Recess allows brands to tap into their target audiences within valuable communities like Equinox, WeWork, college campuses, and more. Transparent pricing structure allows brands to find cost-effective ways to draft off the trust of partner communities in over 100 partnership categories.

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PROFESSIONAL SERVICES

Dedicated managed services team

Your dedicated Recess team handles everything you need to strategize, discover, execute, and report on your brand activation campaign–all included in the activation to enhance the value of your Recess investment. No billable hours, no hidden fees.

Build unique sampling campaigns

Introduce your target market to their new favorite snack.

Recess is every marketer’s dream

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For

product launches

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Brand activation campaigns to drive product trials, promotions, and purchase.
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For

shopper marketing

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Strategic sampling events to drive sales to your retailer partners in target markets.
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For

brand awareness

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High ROI sampling to increase brand awareness and affinity–leading to sales.
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For

expiring products

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Last-minute sampling events that gets products to your target consumers.
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