Check out our top brand campaigns of 2023 in Recess Wrapped!

Sampling attribution, solved.

Our reporting capabilities help you measure the impact of your sampling program on product sales.

Bob's Red Mill
Albanese Confectionery
Waterloo
GT's Kombucha
Pressed
Sierra Nevada Brewing Co.
Clif Bar
Liquid IV
KIND
Urban Decay Cosmetics
SC Johnson
The Kraft Heinz Company
Church & Dwight Co., Inc.
Mondelēz
Anheuser-Busch
Milk Bar
Redbull
La Croix
Bob's Red Mill
Albanese Confectionery
Waterloo
GT's Kombucha
Pressed
Sierra Nevada Brewing Co.
Clif Bar
Liquid IV
KIND
Urban Decay Cosmetics
SC Johnson
The Kraft Heinz Company
Church & Dwight Co., Inc.
Mondelēz
Anheuser-Busch
Milk Bar
Redbull
La Croix

It's all about metrics-driven sampling

Measure what you want to measure

Whatever your sampling goals are, we can help you measure the results. If you want to increase brand awareness, we'll measure affinity to the product. If it's driving sales, we'll measure purchase intent. Wondering about the efficacy of your sampling program? We'll find out if the consumer would've considered purchasing the product if they didn't receive a sample from you.

Deliver a frictionless path-to-purchase

Measure lift in post-sampling purchase intent through our Consumer Insights Survey, track in-store redemptions using QR codes and coupons, or see increased online conversions and sales via direct carting. 

You tell us what your end sales goal is, and our platform will measure your success.

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Get more analytical with first-party data

No more untrackable marketing efforts when you have complete access to first-party customer data. Track the customer journey of your target audiences from the first sampling event to purchase. 

Data is yours, so you can really stretch the ROI of your sampling spend with in-house marketing programs like email marketing, digital ads, and more.

Results that CPG brands see with Recess

College

Energy drink sees 1 in 3 samplers convert to purchasers

An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.

1 in 3

purchased the product after sampling

66%

consumers were new to the brand

50%

of consumers are likely to purchase in the next 90 days

General

Water brand sees 1 in 4 samplers convert to purchasers

A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more. 

1 in 4

Purchased the product after sampling

50%

of consumers are likely to purchase in the next 90 days

196%

increase in brand awareness in target markets

Fitness

Fruit bar sees 338% increase in purchase intent after sampling

A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.

66%

of consumers immediately tried the product

68%

of consumers were new to the brand

338%

increase in purchase intent after sampling

College

Snack brand sees 22% sales lift on GoPuff

A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.

22%

increase in sales on GoPuff

56%

email open rate on post-sampling coupons

13

total events across 4 days

Fitness

Kombucha brand sees 109% increase in purchase intent after sampling

A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.

81%

of consumers were new to the brand

109%

increase in purchase intent after trial

56%

consumers immediately tried the product

Try data-driven sampling

No more dark funnels. Let Recess help you attribute sampling to your shopper marketing or brand awareness efforts.

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