Hyper-target markets, retailers, and buyers
Get precise about who you want to target. Combine retailer targeting, advanced audience filters, geo-targeting tools to maximize your sampling return-on-investment (ROI).
Audience targeting, powered by technology
Create hyper-targeted audiences
Choose from over 100 attributes in our advanced audience filters to recreate the exact buyer profile that your brand wants to sell to.
Pick from age demographics, lifestyle traits, purchasing behaviors, geographical locations, and more.
Target shoppers who frequent your retailers
Our latest retailer data layer helps you identify which sampling opportunities have the highest likelihood of reaching audiences that frequently shop at your retailer. We have data from top retailers like Target, Walmart, Whole Foods, and Kroger – as well as 40 other retailers in Groceries, Warehouse Clubs, Convenience, Discount, Home, Beauty, Pets, and more.
Our platform can help you search for drive-in theaters with the highest index of Walmart shoppers. Or target Whole Foods shoppers at WeWork. All in your designated target markets.
Draw a geofence around your key markets
Our geo-targeting tool allows you to get within miles of where you want to geofence your market for your sampling activations.
Looking to drive sales to your retail partners? Our tool allows you to also scope the search to any mile radiuses from popular retailers like Walmart, Target, Wegmans, and more.
Results that CPG brands see with Recess
Laundry brand sees 70% conversions via fitness sampling
A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.
24.2%
of consumers were new to brand
69.9%
of consumers have purchased the product since receiving the sample
86%
likely to purchase the product in the next 90 days
Energy drink sees 1 in 3 samplers convert to purchasers
An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.
1 in 3
purchased the product after sampling
66%
consumers were new to the brand
50%
of consumers are likely to purchase in the next 90 days
Snack brand sees 22% sales lift on GoPuff
A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.
22%
increase in sales on GoPuff
56%
email open rate on post-sampling coupons
13
total events across 4 days
Kombucha brand sees 109% increase in purchase intent after sampling
A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.
81%
of consumers were new to the brand
109%
increase in purchase intent after trial
56%
consumers immediately tried the product
Water brand sees 1 in 4 samplers convert to purchasers
A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.
1 in 4
Purchased the product after sampling
50%
of consumers are likely to purchase in the next 90 days
196%
increase in brand awareness in target markets
Fruit bar sees 338% increase in purchase intent after sampling
A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.
66%
of consumers immediately tried the product
68%
of consumers were new to the brand
338%
increase in purchase intent after sampling
