Reach 157.3K++ athletes across 37 Savage Race locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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See how brands are reaching consumers at Savage Race locations.
Savage Race locations deliver engaged athletes in premium, brand-safe environments.
Reach athletes during . Savage Race's 157.3K++ athletes are —making them ideal for brands in .
Savage Race is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Target Savage Race locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Savage Race locations most likely to drive sales at your target stores.
Activate 37 Savage Race locations with a single campaign. We handle fulfillment, coordination with Savage Race teams, and execution—you just approve and ship product.
Every activation includes digital touchpoints through Savage Race's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.
Attribute Savage Race sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
Launch your first sampling campaign in days, not months.
Use geo-targeting and retailer data to identify which Savage Race locations have the highest concentration of your target shoppers.
We coordinate directly with Savage Race HQ and local teams. Products ship to your selected locations, and Savage Race staff execute the activation.
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Savage Race sampling drives revenue.
Real feedback from brands that have activated at Savage Race locations
The activation brought in a recovery drink brand that perfectly aligned with our ultra-running community. We saw incredible participation rates and the vendor data showed strong interest—plus our participants appreciated having quality products available post-race, which actually improved our event reviews.
We partnered with a sports nutrition brand for a sampling activation at our summer obstacle course series, and it was phenomenal. The athletes were engaged and grateful for the product samples at the finish line, which created a really positive vibe and actually led to several sponsorship conversations for next year's events.
Honestly, we were skeptical at first about adding brand activations to our trail events, but the energy drink company that sampled at our spring race made it seamless. It generated extra revenue for us, our runners loved the free products, and the brand's marketing team was so professional that we're already booking them for next season.