Sample at The Black Sheep with Recess
Reach 611.7K++ students across 532 The Black Sheep locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.
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Trusted by Leading Brands
The Black Sheep Sampling in Action
See how brands are reaching consumers at The Black Sheep locations.
Reach Consumers Where They Study
The Black Sheep locations deliver engaged students in premium, brand-safe environments.
Audience
Reach students during . The Black Sheep's 611.7K++ students are —making them ideal for brands in .
Premium Brand Environment
The Black Sheep is a trusted destination for students. Your brand appears alongside a curated experience, not in a cluttered retail aisle.
Retailer Shopper Targeting
Target The Black Sheep locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with The Black Sheep locations most likely to drive sales at your target stores.
Turnkey at Scale
Activate 532 The Black Sheep locations with a single campaign. We handle fulfillment, coordination with The Black Sheep teams, and execution—you just approve and ship product.
Omnichannel Amplification
Every activation includes digital touchpoints through The Black Sheep's member communications—email, app notifications, and social. Extend your reach beyond the university housing complex walls.
Measurable Retail Impact
Attribute The Black Sheep sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.
How It Works
Launch your first sampling campaign in days, not months.
Target The Black Sheep Locations
Use geo-targeting and retailer data to identify which The Black Sheep locations have the highest concentration of your target shoppers.
Launch Your Campaign
We coordinate directly with The Black Sheep HQ and local teams. Products ship to your selected locations, and The Black Sheep staff execute the activation.
Measure Retail Impact
Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how The Black Sheep sampling drives revenue.
What Brands Are Saying
Real feedback from brands that have activated at The Black Sheep locations
We partnered with The Black Sheep platform to host a beverage brand sampling event, and it was exactly what our residents needed during move-in week. The activation brought the community together, generated positive word-of-mouth about our complex, and the brand rep was professional and easy to work with from start to finish.
The product sampling activation we hosted through this platform was a huge success—our residents were genuinely excited to try new snacks and tech products, and it created buzz around campus about our property. It's a low-stress way to add value for our tenants without any administrative headache on our end.
Hosting these activations has genuinely enhanced our property's appeal. When prospective residents tour, they see the energy and excitement these events bring. Plus, the brands have been respectful of our space and staff, making it a win-win for everyone involved.