Sampling attribution, solved.
Our reporting capabilities help you measure the impact of your sampling program on product sales.
It's all about metrics-driven sampling
Measure what you want to measure
Whatever your sampling goals are, we can help you measure the results. If you want to increase brand awareness, we'll measure affinity to the product. If it's driving sales, we'll measure purchase intent. Wondering about the efficacy of your sampling program? We'll find out if the consumer would've considered purchasing the product if they didn't receive a sample from you.
Deliver a frictionless path-to-purchase
Measure lift in post-sampling purchase intent through our Consumer Insights Survey, track in-store redemptions using QR codes and coupons, or see increased online conversions and sales via direct carting.
You tell us what your end sales goal is, and our platform will measure your success.
Get more analytical with first-party data
No more untrackable marketing efforts when you have complete access to first-party customer data. Track the customer journey of your target audiences from the first sampling event to purchase.
Data is yours, so you can really stretch the ROI of your sampling spend with in-house marketing programs like email marketing, digital ads, and more.
Results that CPG brands see with Recess
Laundry brand sees 70% conversions via fitness sampling
A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.
24.2%
of consumers were new to brand
69.9%
of consumers have purchased the product since receiving the sample
86%
likely to purchase the product in the next 90 days
Energy drink sees 1 in 3 samplers convert to purchasers
An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.
1 in 3
purchased the product after sampling
66%
consumers were new to the brand
50%
of consumers are likely to purchase in the next 90 days
Snack brand sees 22% sales lift on GoPuff
A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.
22%
increase in sales on GoPuff
56%
email open rate on post-sampling coupons
13
total events across 4 days
Kombucha brand sees 109% increase in purchase intent after sampling
A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.
81%
of consumers were new to the brand
109%
increase in purchase intent after trial
56%
consumers immediately tried the product
Water brand sees 1 in 4 samplers convert to purchasers
A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.
1 in 4
Purchased the product after sampling
50%
of consumers are likely to purchase in the next 90 days
196%
increase in brand awareness in target markets
Fruit bar sees 338% increase in purchase intent after sampling
A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.
66%
of consumers immediately tried the product
68%
of consumers were new to the brand
338%
increase in purchase intent after sampling
