Let's build your next experiential media campaign
Recess is the experiential media network for CPG brands. Whether you're launching a new product, entering a new market, or driving retail growth, we help you run real-world product trial across 10,000+ venues and measure it against retail sales.
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Trial, built like a media channel
Snack brand sees 22% sales lift on GoPuff
A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.
22%
increase in sales on GoPuff
56%
email open rate on post-sampling coupons
13
total events across 4 days
Fruit bar sees 338% increase in purchase intent after sampling
A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.
66%
of consumers immediately tried the product
68%
of consumers were new to the brand
338%
increase in purchase intent after sampling
Laundry brand sees 70% conversions via fitness sampling
A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.
24.2%
of consumers were new to brand
69.9%
of consumers have purchased the product since receiving the sample
86%
likely to purchase the product in the next 90 days
Supplement brand sees 1 in 4 samplers convert to purchasers
Emerging supplement brand launches new brain and mood supplements to gym goers and college students nationwide, during Finals Week.
1 in 4
consumers purchased after trial
62%
consumers were new-to-the-brand
85%
of consumers immediately tried the product
Kombucha brand sees 109% increase in purchase intent after sampling
A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.
81%
of consumers were new to the brand
109%
increase in purchase intent after trial
56%
consumers immediately tried the product
Energy drink sees 1 in 3 samplers convert to purchasers
An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.
1 in 3
purchased the product after sampling
66%
consumers were new to the brand
50%
of consumers are likely to purchase in the next 90 days
Sampling + BOGO mobile coupons drive strong redemption
A leading CPG brand launches new air freshener products, and distributes samples and promo cards at drive-in movie theaters nationwide.
2369
Walmart mobile app sign-ups
589
BOGO coupon redemptions at Walmart
24.86%
Sample-to-purchase conversion rate
Water brand sees 1 in 4 samplers convert to purchasers
A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.
1 in 4
Purchased the product after sampling
50%
of consumers are likely to purchase in the next 90 days
196%
increase in brand awareness in target markets
One measurable trial channel
Technology and services – for one fee
It’s easy to find creative sampling and brand partnership opportunities in our platform, but we know you don’t actually need to spend time doing the work. That’s why we have managed services team to be your sampling strategist, campaign executor, and reporting guru–all part of your cost with Recess.
Reporting that actually maps to your brand KPIs
Your KPIs look different for whatever your sampling goals are - so your reports should also look different. We have customized reporting for CPG marketers that looks at purchase intent, brand awareness, product rating, post-purchase conversion, brand affinity, social media metrics, and more.
Creative brand campaigns within top communities
You get access to communities that look like your ideal buyers, by co-marketing with top partner brands like Equinox, WeWork, and more. Transparent pricing structure allows brands to find creative, cost-effective ways to draft off the trust of partner communities in over 100 partnership categories.
Brand measurement tools and strategies at your fingertips
No reinventing the wheel to figure out how to measure brand effectiveness in sampling campaigns. We partner with top brand measurement tools to get you what you need for consumer insights, market research, and more. We’ve done this before, know what works, and can get you results.
