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OTC Pharmaceuticals
April 7, 2023
min read

LIFEAID reduces time spent on booking event sponsorships with Recess

I wouldn’t be able to just find the target events by googling it. Recess knowing the events that are happening, really helps.

– Ana Lamanna, National Field Marketing Manager, LIFEAID

The goal

The college event sponsorship planning process is inefficient.  LIFEAID wanted to make it easier.

LIFEAID is the leading manufacturer of premium nutritional products for active lifestyles. The company was recently included on Inc. 500’s list of fastest growing companies. Among its cross-channel marketing initiatives is college event sponsorships in order to reach Gen Z consumers who are just beginning to explore brands that they’ll remain loyal to as they enter adulthood. LIFEAID sponsors approximately two events per month.

Not only is navigating event sponsorships on college campuses a non-linear, lengthy process that varies from school to school, finding popular college events to begin with can be difficult too.



LIFEAID leveraged the Recess platform to identify, secure and coordinate college event sponsorships that matched the company’s target audiences.

Before working with RECESS, Ana spent 12.5 hours searching for and reviewing each potential event to sponsor. With Recess, she was introduced to thousands of college event organizers all in one place, removing the need to search for individual events completely.  The average time spent reviewing each event to sponsor was reduced to 20 minutes.

Another key pain point that Ana experienced was the tedious communication process discussing logistical details for the event sponsorships. It was long, drawn out and involved many ongoing conversations across multiple stakeholders before landing on contract terms and executional details that all parties agreed on. Ana spent approximately nine hours on finalizing contracts, onboarding payees and advancing logistics for each event.

With Recess’ centralized contracting, payments and logistics platform, contract finalization and logistical planning for each event was reduced to an average of 43 minutes.



Recess improved the event sponsorship process by 95%

In the end, Recess delivered time savings of 95% by reducing the hours spent on the event sponsorship process from 21 hours to 65 minutes per event, which is a difference that’s equivalent to nearly twenty seven full days worth of work.

Through Recess, LIFEAID was able to offload this tedious, manual process and gain huge efficiency savings for their internal team.

Excepturi omnis ex id pariatur ab itaque eum perferend

Rachel Lee
Rachel Lee
Marketing at Recess

Writes about CPG marketing and the coolest brand activation campaigns. A seriously casual golfer.