Top Online Platforms Used for Virtual Events by Brands and Artists

Here's a quick list of online video streaming platforms for brands and artists and how some of them are using it. We would love to hear how you're using virtual events and are ready to help by signing up here: Recess Virtual Events.

Fortnite

‍Traditionally a gaming platform, artists and brands are flipping the script for new experiences for fans and consumers

• Travis Scott - Gaming Live Performance (Astronomical)
• Cactus Jack - Gaming Live Performance (Astronomical)

Instagram

‍Using InstagramTV and live streaming concerts and branded content, users can actively stream to mobile devices anywhere

• Aaron Dessner - Branded Live Performance Levis

• The National  - Branded Live Performance Levis

• Sharon Van Etten - Branded Live Performance Levis

• Avenue Beat - one time performance

• Miley Cyrus - Daily Livestream on Instagram  

• The Killers - They are doing a performance as well as using Twitter Q&A with their fans

Facebook Live

‍Facebook being the largest of the social networks, is pushing virtual events and concerts via mobile and web

• SOFI TUKKER - Daily live performance starting in April

• Michael Bublé  - Daily performances on Facebook and Instagram

• Billie Eilish and FINNEAS - The brother and sister performers will be doing a Facebook virtual concert

• Alice In Chains - Performing on radio station Facebook pages such as this one here

YouTube‍

The home of all things video is a clear home for most livestream and virtual events. Artists and brands are hosting their own video series and then the content gets published forever for their fans and a brands consumers

• The Roots - Daily shows and performances on their YouTube channel featuring a curated list of performers and content
• Arrested Youth - Will be doing weekly and daily shows on his YouTube Channel
• Jimmy Fallon - Daily show on weekdays for will have guests similar to the Tonight Show
• Jason Mraz - Will host a weekly show called La La La Livestream

Other leading live streaming services and platforms

Some you may have heard of, some are totally foreign to the US consumer, but all of them are super important for understanding the landscape.

There is a lot to learn from products not native to ones country or to their marketing mix, there are so many platforms to optimize reaching customers. There are clever ways to integrate and interact even for brands on eSports platforms all the way to influencer live broadcast tools. Audiences can be leveraged across platforms or pushed to other channels for sharing pre recorded or live video events.

1. Snapchat Live Stories - Live Streaming and Virtual Events on Snapchat, the most popular platform for Gen-Z
2. Twitter - Simple live streaming to your followers via a Broadcast perfect for virtual events
3. YouTube - World largest video site allows for live performances, esports, races, and any form of broadcasts
4. Facebook - Worlds leading social network allows you to stream virtual events across mobile and web devices!
5. Facebook Groups and public pages - Setup virtual events directly to your favorite communities
6. Wowza - Broadcast high quality live streaming to any device
7. Instagram - Originally created for photo sharing and videos, but now has Live Stream via Instagram TV
8. Twitch - The largest gaming and esports streaming platform in the world
9. Mixer - An interactive live streaming platform for gamers
10. YouTube Events - Event based live streaming on Youtube
11. Periscope by Twitter - Periscope is Twitters live streaming native app
12. LinkedIn Live Stream - LinkedIn allows businesses and companies livestream across the social network
13. VK Live - One of the leading social networks in Eastern Europe and Russia live streaming platform
14. DLive - Decentralized live streaming via the blockchain
15. YouTube Stream Now - Is the quickest way to stream on YouTube
16. Dailymotion - Leading French video platform that has a live streaming capability
17. kakaoTV - Korean social streaming video platform
18. Naver TV- Korean Live Streaming platform for Sports and Broadcasts
19. Nimo TV - Leading PlayerUnknown's Battlegrounds streaming platform
20. V LIVE - One of the leading Korean celebrity streaming platforms known as V App

Lesser-known live stream apps worth exploring

1. GoodGame
2. Smashcast
3. Huya
4. Zhanqi.tv
5. Bilibili
6. AfreecaTV
7. Mobcrush
8. CyberGame
9. Major League Gaming
10. Douyu
11. LiveEdu(Education Ecosystem)
12. Vaughn Live
13. iNSTAGIB
14. Breakers.TV
15. Vapers.TV
16. Picarto
17. OK.ru
18. FC2 Live
19. Steam
20. TELE2
21. IRIS (Bambuser)
22. Younow
23. USTREAM
24. Dacast
25. Livestream
26. Brightcove

If you are interested in learning about how to sponsor or partner with virtual and livestream events, feel free to signup to our virtual events platform here.