It’s no secret that brands want to make money by increasing their customer base. But how exactly do they go about this? One way is through experiential marketing. Over the past few years, more and more brands have started putting a greater emphasis on experiential marketing as opposed to digital and print marketing. Here’s some insight as to why this shift is happening:
Try Before You Buy
Brands understand that people aren’t always so open to change. Generally, people like the things they know and are comfortable with, so why would they try something new? Well, because it’s free! By giving away products for free or at a discounted rate, it lowers the barrier to entry and allows people to sample their products before they purchase it at a store.
Brands want customer feedback about their product. Interacting and engaging with people at events is a great way to get hunreds of opinions at once.
Creating New Content
In the age of Instagram, Twitter, Facebook, Tik Tok and other social media platforms, creating content is essential to digital marketing efforts. Brands often use events as an opportunity to create their own videos and photos of customers enjoying their products to use for their social media and advertising.
Recruiting New Employees
Brands want to hire people who love and enjoy their product, what better way to find those people than at events. Next time you see your favorite brand activating at an event, don’t be afraid to ask how you can get involved. You never know where it might lead you.
Now that you know that brands are shifting their focus to experiential marketing, take advantage of it by listing your events with Recess! Click here to get started.